A STORY OF INNOVATION 

INNOVATION HAS BEEN AT THE HEART OF OUR COMPANY SINCE ITS INCEPTION!

POA began in Airlie Beach over 40 years ago when our founder Phil James, an enterprising young sign-writer found a gap in the market, there were no billboards nearby.

Not one to back away from a challenge, Phil set about forming connections with local landowners, erecting billboards, and offering a full-service experience for his clients from designing to creating and then erecting the billboards. As the company has grown, we’ve continued to innovate, leading the charge with outdoor digital advertising as well.

40 Years On

Forty years later, POA has grown to become the largest regional outdoor advertising company in Australia, with over 1,700 billboards delivering your message daily to 2.75 million people all across Queensland.

No longer a one-man operation, we’re now home to a talented collection of people from all over Australia, bringing business nous from a national mindset to the regional market. Our people live, work and play in the markets they design, create and cater to.

Our Full-Service Approach

POA is unique, we offer our customers years of expertise and ongoing guidance through the collaboration process. Being one of the only outdoor advertising companies offering end-to-end service, our team will handle graphic design, construction and even maintenance of your billboard in-house.

From Small Business to Big Brands

At POA we understand the importance of delivering your message to your audience. We work with businesses across the board from finance to tourism, multinational conglomerates to local businesses. Some of our clients have been growing with us for more than 20 years. Many of our clients join us as small businesses and grow to be big brands.

The POA Way

We believe in what we do, and while our business has expanded and grown over the years our values remain the same; teamwork, honesty, respect, integrity and passion.