THE bright lights of the Toowoomba CBD could be about to get a lot brighter.
Paradise Outdoor Advertising is aiming to be the second company to build a digital billboard in the centre of Toowoomba.
It has applied with Toowoomba Regional Council for a permit to build a new high quality digital media advertising device above Gelatissimo on Ruthven St.
The works will involve attaching a high definition LED media display screen above the awning of the building secured by a fully engineered framework housing.
The device will be fixed to the roof of the awning to mimic its curved form such that it directly faces the centre of the Ruthven and Margaret Sts intersection without exposure the rear of the device to the public.
The billboard could be used to issue severe weather alerts, flood warnings, missing persons updates and changes to refuse collection services.
Other digital billboards already exist within Toowoomba, however they are not of the standard being proposed by the advertising company, according to Paradise.
Source: https://www.thechronicle.com.au/news/new-digital-billboard-light-centre-toowoomba/3191452/#/0
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