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Digital and Traditional Billboard Advertising in Brisbane

Brisbane has long been a preferred location for businesses, tourism, and investments. With a thriving economy, a strategic position as a significant maritime port, and a vibrant cultural scene, it has developed a local market primed for growth opportunities. 

Brisbane serves as the gateway to the rest of Queensland. With a population of over 2.7 million, the city allows advertisers to reach a diverse and engaged audience, including residents and travellers.

Polaroid camera
Polaroid image

Brisbane
Demographics & Exposure

Brisbane's sizable local population and many domestic and international visitors support its value as a potential advertising location. In 2024, Brisbane Airport saw 22.6 million passengers (17 million domestic and 5.6 million international), a clear sign of the volume of traffic passing through the city. POA’s digital billboards allow businesses and brands to reach Brisbane’s substantial market.

Digital Billboards in Brisbane

POA has three digital billboards for advertising in Brisbane, including a double-sided digital billboard on the Bruce Highway in North Lakes, which sees approximately 167,643 vehicles daily. The digital billboard on Anzac Avenue in Mango Hill is on Junction Tower and offers impressions to about 47,378 cars daily.

2.7M Total Population
2.6 Average Household Size
1M Total Dwellings
$2593M Total Purchasing Power
*The above figures are based on a 10 min driving time to the North Lakes digital billboard

Popular, High-Traffic Billboard Locations in Brisbane

North Lakes (North) 0 Daily Passengers
North Lakes (South) 0 Daily Passengers
Junction Tower 0 Daily Passengers

Digital Billboards in Brisbane

North Lakes (North), Brisbane
North Lakes (North), Brisbane
Brisbane
Size 12.66 x 3.35m
Direction Outbound, Left-hand
Vehicles 163,826 per day
North Lakes (South), Brisbane
North Lakes (South), Brisbane
Brisbane
Size 12.66 x 3.35m
Direction Inbound, Right-hand
Vehicles 163,826 per day
Junction Tower, Brisbane
Junction Tower, Brisbane
Brisbane
Size 5.76 x 8.64m
Direction Inbound
Vehicles 49,550 per day