Hervey Bay, with a population of almost 65,000, is fuelled by a thriving tourism industry.
The area attracts holidaymakers and people seeking a sea change, offering a unique market for advertisers aiming to reach locals and visitors. Advertisers can tap into a diverse audience, including domestic and international consumers in various industries, from tourism to food and beverage, entertainment, and local business.

Hervey Bay
Demographics & Exposure
Hervey Bay has consistently proven its popularity as one of Australia’s top holiday destinations—it was ranked seventh in the Wotif 2022 Aussie Town of the Year Awards. For advertisers, the high volume of domestic and international visitors (estimated at 1.4 million) presents significant billboard advertising opportunities for various industries.
Digital Billboards in Hervey Bay
POA has one digital billboard for advertising in Hervey Bay. The 8 x 2.08m billboard is located on Main Street, which is inbound to Hervey Bay and displays an estimated 18,701 passengers daily.
Classic Billboard Advertising in Hervey Bay
POA offers traditional billboard advertising opportunities in Hervey Bay, including locations along Maryborough Road and Booral Road.
Billboard Site Locations in Hervey Bay
POA offers over 30 digital and physical billboard advertising locations across Hervey Bay, including:
- Main Street (digital)
- Maryborough Road (Classic)
- Booral Road (classic)
Popular, High-Traffic Billboard Locations in Hervey Bay
Digital Billboards in Hervey Bay


Situated directly across from Hervey Bay’s main shopping precinct and mere minutes from the Esplanade, this 24-hour digital is the key to capturing both local and tourist traffic.
Classic Billboards advertising in Hervey Bay
POA offers 3 classic (non-digital) billboards in Hervey Bay




Opportunity to reach the traffic commuting between Hervey Bay and Maryborough

Reach the commuting traffic between Hervey Bay and Maryborough.

Excellent opportunity for Hervey Bay businesses to make an impact.
To enquire about this billboard, please send us your details.