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Billboard Advertising in Innisfail and the Cassowary Coast

There are over 29,000 people living in Innisfail and along the Cassowary Coast region of Queensland. Its strong local economy is backed by agriculture and tourism.

Innisfail, the largest town along the Cassowary Coast is situated around 90km south of Cairns and 260km north of Townsville. The Cassowary Coast, including Innisfail, Tully, Mission Beach and Cardwell, enjoy a strong local tourism industry. For brands, POA’s classic billboard advertising along the expansive Bruce Highway going in and out of Innisfail and along the Cassowary Coast present opportunities to reach locals, domestic tourists, and international tourists passing through the region.   

Polaroid camera
Polaroid image

Innisfail
Demographics & Exposure

For advertisers, Innisfail’s and the Cassowary Coasts’ established population presents a substantial opportunity for brands to reach a targeted older demographic.

POA has strong advertising positions along the Palmerston and Bruce Highway, representing a unique opportunity to get motorists on one of the busiest motorways between Brisbane and Cairns.

29,972 Total Population
2.4 Average Household Size
10,962 Total Dwellings
$257M Total Purchasing Power
*The above figures are based on a 5 min driving time to the Edith Street digital billboard

Popular, High-Traffic Billboard Locations in Innisfail

Digital Billboards in Innisfail 0 POA currently has one digital billboard for advertising in Innisfail. The 5.76 x 2.88m billboard is located on the outbound left side of Edith Street, where some 13,235 passengers pass by daily.
Classic Billboard Advertising in Innisfail 0 POA offers 49 classic (non-digital) billboard advertising opportunities in Innisfail and along the Cassowary Coast, including multiple locations along the Palmerston and Bruce Highway.
Billboard Site Locations in Innisfail 0 POA offers 50 digital and traditional billboard advertising opportunities right across Innisfail and the Cassowary Coast, including:

Digital Billboards in Innisfail

Edith Street, Innisfail
Edith Street, Innisfail
Innisfail
Size 5.76 x 2.88m
Direction Outbound, Left-hand
Vehicles 13,235 per day

Classic Billboards advertising in Innisfail

POA offers 2 classic (non-digital) billboards in Innisfail

Fitzgerald Creek, Innisfail
Fitzgerald Creek, Innisfail
Innisfail
Size 6 x 3m
Direction Outbound, Right-hand
Vehicles 7,630
Bruce Highway, Innisfail South
Bruce Highway, Innisfail South
Innisfail
Size 6 x 3m
Direction Outbound, Right-hand
Vehicles 6,171