There are over 29,000 people living in Innisfail and along the Cassowary Coast region of Queensland. Its strong local economy is backed by agriculture and tourism.
Innisfail, the largest town along the Cassowary Coast is situated around 90km south of Cairns and 260km north of Townsville. The Cassowary Coast, including Innisfail, Tully, Mission Beach and Cardwell, enjoy a strong local tourism industry. For brands, POA’s classic billboard advertising along the expansive Bruce Highway going in and out of Innisfail and along the Cassowary Coast present opportunities to reach locals, domestic tourists, and international tourists passing through the region.

Innisfail
Demographics & Exposure
For advertisers, Innisfail’s and the Cassowary Coasts’ established population presents a substantial opportunity for brands to reach a targeted older demographic.
POA has strong advertising positions along the Palmerston and Bruce Highway, representing a unique opportunity to get motorists on one of the busiest motorways between Brisbane and Cairns.
Popular, High-Traffic Billboard Locations in Innisfail
Digital Billboards in Innisfail


Target your local audience and travellers heading North to Cairns or West to the Tablelands. This commanding quality digital asset is located on the main drive through the centre of Innisfail.
Classic Billboards advertising in Innisfail
POA offers 2 classic (non-digital) billboards in Innisfail



This billboard is strategically located just 5 kms north of Innisfail to make the initial impact on Cairns bound traffic.

This site is located on the Bruce Highway and positioned to capture traffic leaving Innisfail and heading towards Mission Beach and Tully regions
To enquire about this billboard, please send us your details.