Get & Keep Attention
stay in the spotlight!
In an average day we are bombarded with more than 5,000 advertising messages!
When it comes to billboard advertising there’s a right way and a wrong way to go about it. We have put together a list of tricks to ensure your next billboard campaign really stands out from the crowd.
We call it ad speak. Clichés in advertising are overused and predictable, and no longer work in our noisy over communicated society.
Remember your ads can never tell the entire story… that’s what your website is for.
The best billboard ads include an element of surprise, an image, question or punch line that power your billboard advertising with unpredictability.
Less is definitely more! Think quality versus quantity.
Great ads are about the customer, not your business. Find out what drives and excites your customers and include it in your advertising.
Advertising works best when you have a consistent and frequent message. Ensure your message is uniform across all forms of media.
We call it ad speak. Clichés in advertising are overused and predictable, and no longer work in our noisy over communicated society.
Remember your ads can never tell the entire story… that’s what your website is for.
The best billboard ads include an element of surprise, an image, question or punch line that power your billboard advertising with unpredictability.
Less is definitely more! Think quality versus quantity.
Great ads are about the customer, not your business. Find out what drives and excites your customers and include it in your advertising.
Advertising works best when you have a consistent and frequent message. Ensure your message is uniform across all forms of media.
Want a great campaign like this?
So your new billboard is up, exposing your brand to hundreds and thousands of potential customers each day.
Now all you need to do is sit back and wait for the phone to ring, right? WRONG!
Advertising alone cannot perform miracles! Although it’s great for creating brand awareness and generating enquiry, its job is effectively over the second contact is made with your business. It’s up to you to turn that enquiry into a sale!
But if you can’t be found online you could potentially be losing customers. Google search your business name, category and product information and see how easy it is for your customers to find you.
A website that is poorly designed and hard to navigate may cause potential customers to dismiss you entirely. 80% Of Australians own a smartphone and there's a good chance they'll use that device to research your business. Is your website mobile device friendly?
Listen to your sales team, do they reflect the message and brand that you are trying to promote in your advertising? First impressions are made with great advertising. These impressions can quickly come undone by a staff member who has failed to carry through on all of the bold promises you have made in your advertising.
Advertising works best when you have a consistent and frequent message. Ensure your message is uniform across all forms of media.
But if you can’t be found online you could potentially be losing customers. Google search your business name, category and product information and see how easy it is for your customers to find you.
A website that is poorly designed and hard to navigate may cause potential customers to dismiss you entirely. 80% Of Australians own a smartphone and there's a good chance they'll use that device to research your business. Is your website mobile device friendly?
Listen to your sales team, do they reflect the message and brand that you are trying to promote in your advertising? First impressions are made with great advertising. These impressions can quickly come undone by a staff member who has failed to carry through on all of the bold promises you have made in your advertising.
Advertising works best when you have a consistent and frequent message. Ensure your message is uniform across all forms of media.