Toowoomba is the second-largest regional centre in Queensland, home to over 178,000 residents.
It is also a metropolitan city, boasting quality universities like the University of Southern Queensland and a diverse economy that includes healthcare, retail trade, manufacturing, and agriculture. For advertisers, Toowoomba presents the opportunity to reach one of Regional Queensland’s fastest-growing markets.
Toowoomba
Demographics & Exposure
Toowoomba’s economy is booming—the region contributes over $7 billion to the Queensland economy. With an average population growth of 1.4%, Toowoomba’s expanding market and position as the capital of Darling Downs makes it a prime location for advertising opportunities in food and beverage, retail, industry and tourism.
Digital Billboards in Toowoomba
POA offers advertising across three digital billboards in Toowoomba. One prominent location is on Margaret Street in the CBD, with an estimated exposure of 16,641 vehicles daily. Two panels—one northbound and one southbound—are on Ruthven Street, each reaching 19,403 cars daily.
Classic Billboard Advertising in Toowoomba
POA offers 25 traditional billboard advertising opportunities in Toowoomba, including those on Bridge Street, Gore Highway, New England Highway, and Warrego Highway.
Billboard Site Locations in Toowoomba
POA offers 28 digital and physical billboard advertising locations across Toowoomba, including:
- Margaret and Ruthven Street (digital)
- Ruthven Street (digital)
- Gore Highway (Classic)
Popular, High-Traffic Billboard Locations in Toowoomba
Digital Billboards in Toowoomba
Standing tall on Ruthven Street this portrait sign will capture all traffic heading towards the CBD from southern suburbs and University.
Get your brand ‘front of mind’. Located on the path to purchase to Toowoomba Plaza and Ruthven Plaza stands an outstanding portrait site.
This iconic curved high definition digital billboard is located right in the heart of Toowoomba CBD. Not only does It captures traffic on Ruthven & Margaret streets, but it also captures a lot of foot traffic as it is close to restaurants and Grand Central Shopping Centre.
Classic Billboards advertising in Toowoomba
POA offers 2 classic (non-digital) billboards in Toowoomba
This billboard captures traffic travelling along the Warrego highway and is situated at the gateway to Toowoomba from the West.
This fantastic billboard is ideally located to capture outbound traffic from the new Wellcamp Airport.
To enquire about this billboard, please send us your details.