Townsville is Australia's largest regional city, with a population of just over 200,000 and a burgeoning local tourism industry that sees more than 1.3 million overnight visitors annually.
Townsville offers brands an ideal platform to reach locals in various industries, including tourism, food and beverage, professional services, and entertainment. POA provides targeted digital and traditional billboard advertising opportunities throughout the city as well as Northern, Western and Southern arterial highways helping businesses in various industries connect with their audience.

Townsville
Demographics & Exposure
Townsville is the largest urban centre north of the Sunshine Coast, with a growing population has recently surpassed 200,000 thanks to continued economic growth and a thriving defence, tourism, education, industrial and public service industries.
POA’s expansive traditional and digital billboard advertising sites across some 180+ individual boards in Townsville reflect the unique value proposition afforded to brands looking to reach Townsville’s diverse audiences.
Popular, High-Traffic Billboard Locations in Townsville
Digital Billboards in Townsville









Strategically placed on one of Townsville’s major arterial roads capturing the attention of almost 550,000 vehicles a month. The Woolcock Street Digital exposes your brand to traffic driving to and from Townsville’s largest Homemaker Centre, Domain Central and just minutes from Townsville’s International Airport.
Just 10 minutes away from the Townsville CBD, minutes from popular shopping centres, Industrial and commercial areas and centre stage of one of Townsville’s fastest growing residential areas the Northern Beaches.

This spectacular high definition digital billboard is located at a busy CBD intersection on Sturt and Stokes St (directly above the Herbert Hotel) and is viewed by vehicles and foot traffic heading to work, retail and entertainment precincts.

In the heart of the CBD, strategically located within a few kilometers from the Strand, Sealink Terminal and popular tourist destinations. Used by more than 110,000 people each week, for business, retail and leisure, the POA Flinders Street Digital is the latest weapon in the fight for your customer’s attention.

Positioned to make an impact, this modern digital sign will capture stadium visitors as well as everyday Townsville commuters.

The Willows Digital billboard is in close proximity to one of Townsville's major retail centres, Willows Shopping Centre, and is located on one of Townsville's major arterial roads meaning that all demographics come into contact with this high impact, highly frequented, high exposure location. Perfect for targeting people on their way to work, school or shopping.

This digital billboard captures traffic travelling inbound to Townsville CBD via Bundock St. Operating from 6am to 8pm every day.

This premium inner-suburban site is located on the busy “Ross River Road” and targets all traffic traveling towards Stockland Shopping Centre(800m).
Target your customers involved with the University and Hospital (both 4 mins away) or traveling through to outer suburbs including Willows Shopping Centre and Cannonpark.

This premium Digital Supersite is in a fantastic location that commands the attention of all traffic at a busy intersection on a major arterial road inbound to the city, and provides maximum exposure for your brand.
Classic Billboards advertising in Townsville
POA offers 16 classic (non-digital) billboards in Townsville

















Regional Qld's only Landmark sign, also known as "The King of the North". Located at Townsville's largest retail & entertainment precinct, Stockland Shopping Centre, which is situated at one of Townsville's busiest intersections. This billboard is a massive statement for any brand to impact local shoppers, business people and the mass population of Townsville.

This giant supersite is ideally positioned in the newly revitalised heart of Townsville's CBD to frequently impact both motorists and pedestrians commuting to shops, banks, cafes, entertainment precincts and government offices.

This site is located 1 km south of Rollingstone / Balgal Beach turnoff and just 30 minutes drive to the Townsville and Thuringowa region.

This billboard is right in the heart of the Northern Beaches' booming growth corridor, making it the perfect opportunity to grab the attention of locals on their daily commute.

A high profile premium site strategically located at the Mather St intersection to capture all traffic heading to the booming northern beach suburbs of Northshore, Bushland Beach and Bluewater.

A high profile premium site strategically located immediately prior to the Mather St intersection to capture all Townsville bound northern beaches traffic as well as the booming Crestbrook residential Estate audience.

This influential premium supersite located on the northern side of Townsville, on the city's busiest inbound road, has uninterrupted viewing to all motorists heading to the inner suburbs and the CBD from the growing northern beach communities.

This premium Super 8 is your chance to "Lift your Profile", located on Woolcock Street which is one of the busiest roads in Townsville and leads onto the Bruce Highway. This site impacts outbound traffic heading to the Northern Beaches and beyond.

Strategically positioned on one of Townsville's main thoroughfares, this monopole supersite demands attention and will effectively deliver a message to commuters heading to busy retail precincts such as Castletown Shopping Centre, through the inner-suburbs of Currajong and Hyde Park towards the CBD.

This panel commands motorist's attention while commuting along Woolcock Street, one of Townsville's busiest roads, heading north towards the largest homemaker centre, commercial and industrial sectors and fast-growing residential estates in the northern suburbs.

Located on Riverway Drive, this panel is the perfect opportunity to target all traffic heading towards the Ross River Dam and new residential development.

A great opportunity to impact the tourist and local drive markets as they approach the Twin Cities.

This is the perfect opportunity to impact all traffic approaching the Garbutt commercial district heading into Townsville.

This site captures outbound CBD traffic driving through Railway Estate and Fairfield Waters heading south and to the western suburbs.

This high profile site is located just minutes from the CBD on a busy arterial road. It impacts all traffic driving through the inner-city southern suburbs heading towards the CBD.

Located in close proximity to medical specialists centres, doctors surgeries, hospital, private girls' school, child care, shopping centres and RSL, this site targets a wide audience in a close CBD suburban environment.
Airport Billboards advertising in Townsville




























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