Why Outdoor Advertising is entering its glory days

Ready to plan your marketing budget?

You must be thinking of digital ads, personalized email campaigns, perhaps Facebook ads as well...But what about Outdoor Advertising?

If you think it’s old school and not worth it, think again!

Sure, people are now spending most of their time looking at screens (which means online advertising is a great way to reach out to them), but we are now faced with the ad-blocking phenomenon! Many people find these ads annoying and distracting – so there goes your investment down the proverbial drain!

Outdoor Advertising is the only traditional medium that has been growing over the last nine years, posting a 10.8% increase in 2018. 

This increase took the industry's revenue to an all-time high of $927 million, up from $837 million in 2017.  The demand for immediacy and flexibility put Outdoor Advertising in the hot seat.

So why are more and more businesses investing in Outdoor Advertising?

1.    High Conversion Rate

In the modern, fast-paced world, people are always on the go. Research suggests that they make most of their purchasing decisions outdoors where they’re twice as likely to act.

When an audience see an eye-catching billboard, they don’t mind sparing a moment to look. And that moment, my friend, is very precious in the advertising world!

2.    Higher ROI

 Research has shown that Outdoor Advertising is one of the most efficient media in terms of Return on Investment (ROI). The higher the proportional spend on Outdoor Advertising in an advertising campaign, the more efficient it becomes.

According to OMA Brand Science research, campaigns with greater than 15% of the total spend on Outdoor have higher ROI. Further, when Outdoor is included in an integrated campaign, it improves ROI.

3.    Brand Awareness

Did you know that Outdoor Advertising makes up 20% of your customers daily media consumption? With 9 out of 10 people leaving home each day, it’s no wonder Outdoor Advertising reaches more people than any other media.

People can turn off the TV, radio, newspaper and electronic device, but they can’t ignore a large, visually appealing billboard on the roadside!

4.    The Salesman that Never Sleeps

 One of the best things about Outdoor Advertising is that they are on 24/7, 365 days a year, or as we like to call it – the salesman that never sleeps.

Unlike other forms of media Outdoor Advertising is the only media to influence customers immediately prior to shopping with 60.7% of people exposed in the 60 minutes prior to shopping.  

5.    Large Market Reach

With Outdoor Advertising, you can expect to reach people of all age groups, genders, ethnicities, cultures, etc.

If your billboard is attractive, people will see it. And if it is put up in a busy, densely populated area where the traffic is usually slow, you’ve hit the jackpot! With nothing to do except wait for traffic to move, people tend to move their eyes and observe their surroundings. Hence, a large creative billboard is bound to get plenty of attention!

Ready to incorporate Outdoor Advertising into your next marketing campaign? Get in touch with Paradise Outdoor Advertising today!